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Thank you to all of our sponsors!

 

Current List of our Charter Sponsors

View all of our Sponsors here

Featured Charter Sponsor of the Month

309-433-3444

Explore Today!

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When busy parents are searching online, don't let your business be overlooked!

We make it fast, easy and affordable to be online, all of the time!   Make sure your business is integrated within the Online Family Resource people rely on.  

We were voted Best Local Website Runner-up in The State Journal-Register Readers Choice Awards 2007!

Thank you readers, sponsors and all supporters for voting www.springfieldmoms.org

In April 2008, we reached over 9,550 unique (individual) visitors from area families; over 15,000 visitors overall viewing over 35,700 pages.

  • Our website traffic has doubled in the past 6 months!

  • In our bi-monthly e-updates, our click-thru rate is 55%-- comparison sites average 8.9%  WHY is our so much higher? 

  • We offer valuable content to our readers time and time again! 

In the news:  Listen to the in-depth FOCUS interview with Bob Murray on WTAX and the Business Profile in the Springfield Business Journal.

Thanks to Bob Murray at WTAX Newsradio 1240AM/107.5 FM for producing our new radio spots!   30 second   60 second

Read on to learn more about how to reach our readers; your potential new customers.  For pricing information contact Kim Little.

Become a Sponsor

If you build it, and it has VALUE ... they will come!  

Springfield Moms has worked hard to build a loyal following and provide quality content and resources online and out in the community through our special events for area families. 

Consider these numbers:

  • In April 2008, we reached over 9,550 unique (individual) visitors from area families; over 15,000 visitors overall viewing over 35,700 pages.

  • On average, we enjoy more than 8,500 individual (unique) family hits monthly from parents within Springfield with and the surrounding communities. 

  • Our email distribution list numbers more than 1,600 individual email addresses bi-monthly.  We do not sell our email list to any third parties.  
  • In our bi-monthly e-updates, our click-thru rate is 55%-- comparison sites average 8.9% 

  • In 2007, we captured more than 27,000 unique hits, more than 107,000 page views and over 600,000 specific page hits.  

When families come to our website, they are on a mission for quality information at any time day or night.   Don't be overlooked!  SpringfieldMoms.org delivers.

 

Advertising Online is Easy & Affordable with SpringfieldMoms.org

The popularity of this site continues to grow as readership increases every week. 

  • 32% of our readers come to our site after hearing about us from another area mom, relative, or community agency. 

  • 26% come to use the first time via a web search looking online for a specific resource, event, product or service.

  • 24% of our readers learn about us at our community events.  

COMPARE the VALUE

  • A direct mailing to 8,000 customers could cost more than $2500 in postage, that’s not counting the printing of your mailers.
  • A traditional print ad will be seen ONE time by potential customers.
  • When parents are searching online, will they find your business?
  • When they read about YOU they can immediately learn more by emailing you OR linking to your website.
  • We’re quick and EASY. Type up your ad in Word or email; email us your logo; we’ll do the rest!

 

About our Readers: Your potential customers

We just completed a web-based reader survey regarding how our readers use the site and which areas generate the most interest.

  • Our readers most value saving time. They like how they can easily access our information online which saves them valuable time.

  • We are known as the “go to” source for reliable information related to raising kids here.

  • They enjoy feeling connected to other LOCAL moms.

  • They like how we provide relevant and balanced information to ALL moms (working or at-home).

  • Our readers are highly-educated and tech savvy!  Over 2/3’s of our readers have a bachelor’s or master’s degree.

  • Over 75% are working moms.  55% work full-time, 20% work part-time, 25% stay-at-home.

  • Most readers have one or two kids, ages 0-12.

  • They return to our site frequently; 31% visit our website 2-3 times a month.

  • 48% learned about the website through friends and colleague recommendations.

 

Our latest new development is the launch of the Family Forum, our online discussion board, which will allow parents to post messages and link up for playgroups, product recommendations or to share ideas amongst themselves.  Beyond the internet based advertising exposure you receive every day through our banner ad and sponsor coupon page, you will also enjoy advertising exposure in our monthly e-newsletters.  We currently email more than 1,600 families twice a month with e-updates of informative tips, upcoming events and links to our sponsor coupons.

You may also distribute materials at all of our community events. Visit our Photo Gallery to see the variety of family-friendly events you will find Springfield Moms involved in. 

 

Your Business will be online 24/7.

We work HARD for our sponsors to make sure you get the exposure you need! 

 

Quotes from our sponsors and readers  Links to quote list below.

 

When formulating your marketing strategy, remember the following about www.SpringfieldMoms.org

  • We provide an easy way for you to reach these families online, everyday! 

  • We provide multiple page exposure for you so time-crunched families can find you when they are looking for specific information! 

  • With your advertising dollars, you can reach your target customers online and support a website that is providing a wonderful and valuable service to area families.   It's a win-win opportunity.

  • We are committed to providing our sponsors with superior service and the flexibility to cater and update your ad message throughout your sponsorship.  

There are several levels of ad exposure available on our website.  Whether it's placement on the Home Page, on our Navigation Bar (Mom's Choice Product & Service Directory link), our Newsletter page, Content Pages (see A-Z Index for the master list) and our direct email updates each month!  

 

We can discuss which ad placement is best for your business.   For sample Sponsor Ads click here.  

 

Learn More: 

Check out the business profile on Springfield Moms in the October 2007 issue of Springfield Business Journal.

Listen to the in-depth FOCUS interview(4/5/08) about Springfield Moms with WTAX's Bob Murray. 

Contact Kim Little to discuss Charter Sponsorships, Quarterly Sponsor Coupons and our new Mom's Choice product and service directory. 

Meet our Charter Sponsors below.

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PLATINUM CHARTER SPONSORS
 

217-544-KIDS

Over 50 pediatric specialties

217-544-LIVE

Healthy Living Classes for Everyone 

 

GOLD CHARTER SPONSORS

217-787-7347

  Museum Events

217-424-2500

 SILVER CHARTER SPONSORS
 

217-544-4000

 

BRONZE CHARTER SPONSORS

217-726-8877

Celebrate the Moment

217-726-0600

Springfield YMCA

217-544-9846

Springfield Racquet and Fitness Center

217-787-2460 

309-433-3444

Explore Today!

217-544-1826

 Green Flooring $50-$250 Savings

MEDIA SPONSORS

217-753-1240

217-789-4487

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Quotes from our Business Partners...

"The SpringfieldMoms.org website is a great advertising tool to reach area families via the internet to learn more about our services." 

Patty Knepler, YMCA Marketing & Development Director

 

"The Abraham Lincoln Presidential Library and Museum is thrilled to partner with SpringfieldMoms.org to promote our adult and children-related programs to families interested in enhancing their children's lives and educational opportunities,"

Jennifer Tirey, Deputy Director of Abraham Lincoln Library & Presidential Museum 

 

"Advertising on this local website has been a great way to market my business and reach thousands of potential customers via email and online through their reliable and content-rich website.  SpringfieldMoms.org is an affordable and targeted way to increase your online presence."   Kitty Boyce,  The Kids Closet, Rochester 

 

"SpringfieldMoms.org is a great way to get new families from their website to OURS!  We are very pleased with the amount of new calls coming in mentioning they saw us featured on SpringfieldMoms.org.  It's a great value direct to our market of adults and kids. "  Amber Fafoglia, Adventure Dive & Travel  Springfield, IL

 

“We had two people call today and one stopped by the shop that said they got our information from your website.  You have shown us a return on our investment in our first week advertising on your site!”  Allison Howard, Painter’s Paradise, Chatham

 

'It's been great advertising with SpringfieldMoms.org. We have seen the printable coupons coming through the registers. Moms appreciate the offers, and I also have talked to an aunt and a grandparent or two who were given the coupons by their families (printed from your website). I must say this is a far cheaper, much more effective marketing tool than when we design, proof, print, and pay for flyers and paper coupons on our own (and more environmentally friendly!)"   Pacia Anderson, Food Fantasies

 

"Partnering with SpringfieldMoms.org helps me reach my target audience via their website, email and in person at community events.   It's a win-win situation. 

SpringfieldMoms.org helps me reach new clients and my marketing dollars support the efforts of dedicated moms like myself. " Kimberly Smoot, photographic artist

 

“The communication network that SpringfieldMoms.org has established helps all of us reach out and better serve the families in our community.”

Brian Reardon, St. John’s Children’s Hospital 

 

“SpringfieldMoms.org’s professionalism, expertise and ambition in making our downtown events more family friendly is a tremendous asset to our community.” 

Megan Derrig-Green, Downtown Springfield, Inc.

 

Word on the e-street from our readers!

"This is one of the best moms' sites I've ever seen, and I love your e-newsletters too."  Sarahbeth Spasojevich, Springfield

 

I love your website & newsletter!  I have been receiving it for quite some time, and I appreciate all of the information that you can’t find anywhere else! Jennifer Snow, Sherman 

 

"This website has information that every parent needs to know, but doesn't have the time to find on her own.  Thank you so much!"  Michelle Schlag, Auburn IL

"We are first-time parents, and I am so happy to see such a helpful resource available to area moms."  Lisa Strawn, Pawnee

"I just got your email update this morning and read the full newsletter before 8:45am.....great issue, as always!"  Lisa Barutcu, Rochester

 

"I love all the directories.  Saves me tons of time not having to Google everything!"  Christina Robinson-Race, Springfield

 

"I love coming to your website, practically everyday, just to see if there is something I missed!"  Michelle Schiff, Springfield

 

"I would love to get your e-newsletter!  Many years ago I was looking for something like this as I never seemed to know what was going on and always found out too late."  Stephanie Newhouse, Springfield

 

"What a great one stop "shop" for Moms! This is a very useful web site. Thanks, keep it up!" SB, Jacksonville

 

"I heard about this from lots of other moms here in Springfield! Keep up the good work."  CS, Springfield

 

Great resource!  I like being able to get the scoop on events and activities close to home." Nancy Johnston, Dawnson

"I love coming to your website, practically everyday, just to see if there is something I missed!"  Michelle Schiff, Springfield

"What a great one stop "shop" for Moms! This is a very useful web site. Thanks, keep it up!"  SB, Jacksonville

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© Springfield Moms 2004-2008  All rights reserved.

 

www.SpringfieldMoms.org Online Family Resources ™

217-698-4097  Springfield , IL

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